Mindy Shear the brand

Mindy's Brand inspires women. We are a lifestyle brand that helps women feel great from the inside out . We are all about building confidence, making time for self care and creating self love.

Mindy Shear

Mindy Shear has always been a prominent figure in the makeup industry. She was the first to introduce airbrush makeup and semi-permanent eyelashes into Canada. Since then, she has designed a complete, high-end mineral makeup collection—a luxurious treat for the skin. Mindy only uses Certified Non-Toxic vegan Cruelty Free Clean Make up and Skin Care products.

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How She Started

Mindy has been playing with brushes and painting faces for more than 25 years. Born and raised in Montreal, Quebec, Mindy graduated from Concordia University with a Bachelor of Fine Arts. She has pursued many artistic avenues since then, including painting, fashion, and design.

At a very young age, Mindy already knew where she was headed. She had opened a small studio in a hair salon but she quickly grew out of it and pursued bigger dreams. Today, Mindy has created an entire world of her own where she can create and play by her own rules.

Latest Trends & styles

Always on the forefront of fashion and her industry, Mindy combines the best in science and nature into her Lifestyle Brand. In the forefront of her fashion and lifestyle brand in Make-Up, Make-Up Academy, Lash Lift, Brow Lamination and Accessories all products Mindy chooses are known for their certified-clean benefits, sustainability by repurposing and upscaling when possible. For Mindy, beauty is holistic and timeless. It’s about today and tomorrow. Always looking and feeling your best from safeguarding skin from harmful ingredients, knowing and understanding the make-up you use and how to apply it, adding accessories to enhance one’s beauty and styling is all about being grounded in your inner and outer sanctuary.

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“Adornment, what a science! Beauty, what a weapon! Modesty, what elegance! We will help you to achieve all this and more.”

Mindy Shear Accessories

Mindy Shear Accessories was founded in Montreal, Quebec in 2020 when the pandemic started. For Mindy creativity is life and doing makeup brows and lashes came to a hard stop. Being an artist Mindy found other ways to express herself by making mask necklaces, masks, and actually built her own website. If she built her own website, she can pivot to anything.

As masks phased out Mindy decided to go in another direction combining her love of jewelry, vintage, fashion and beauty. Her business was inspired by her grandmother, they both had love for luxury and beauty. Mindy then deicide to infuse vintage and luxury pieces to be given a new purpose. Her business became inspired by her grandmother and that vintage had become a popular trend in the fashion industry. For this reason, Mindy created sustainable jewelry which is very uncommon in the fashion world. Mindy also found a way to create sustainable designer bags that are fun, affordable and make a statement.

We work extensively to source vintage designer products. We work delicately to give each product a new life by creating it into either a necklaces, earrings and bracelets. Each item is handmade with love.

Mindy's Background

An in-demand beauty consultant since 1985, Mindy credits her success to sharing her knowledge and expertise. She believes that investing in one’s own development is key to building both confidence and self-reliance. To meet the demands, she has developed comprehensive courses on helping women to grow their knowledge on self-care and independence. Her courses for the time being focuses and includes make-up application, skin care, business coaching, and developing the right mindset for success.